I have been a real estate salesperson and broker for over 20 years. That means I have been photographing homes for listings for over 20 years. Real estate photography is quite different from portraits and events etc. Every room has a flattering angle. Every room can be lit to best emphasize the entire span. Every room can be staged and arranged to highlight its use of space. And yes, every exterior can be successfully promoted to attract a buyer. But how these angles, the lighting etc. and post process editing are used together for the best outcome can only be done with a professional photographer.
So much house search is done online. According to www.realtor.org , 92 percent of Americans use the internet to shop for homes. The NAR also provided that, 99% of millennials search on online websites compared to 89% of older baby boomers. Buyers are going online to eliminate houses to look at as much as they are picking houses to go see. The ones that do not show well are the first ones to be put aside. What’s more is that most people that are looking for houses online are looking on their phones, so there’s not a lot of screen size to make a first impression. Browsing for homes in 2021 is a lot like online dating. You only have a few seconds to grab someone’s attention in an exceedingly small space. Be the house that someone swipes right on!
I can say from 20 years of selling real estate and photographing real estate that the purchase of a home is largely emotional. The marketing must reflect that. The images and video that are being used to advertise a property have to convey a feeling of home. Dimly lit, odd angled real estate photographs will not cut it. It already sends a bad vibe.
Quick Facts About Using a Professional Real Estate Photographer:
98% Of Homebuyers Said Photos Were the Most Useful Tool In House Hunting
Houses Utilizing Professional Photography Will Sell Faster*
Professionally photographed homes command a 47 percent higher asking price per square foot.*
* According to a recent PR Newswire report, listings that used professional real estate photos sold 32 percent quicker than listings that did not have professional photos.
** A Redfin Survey concluded that listings with professional photos averaged $3400 more between the list prices of $200,000 to $1,000,000.
*** Redfin Survey
The biggest advantage were homes listed between $400,000 and $499,000. These homes saw a value increase of over value over $11,000 when using professional real estate photography.
A picture is a source of legitimacy for buyers.
Build Your Real Estate Brand with Professional Photography
What separates one real estate salesperson from another when it comes to listings, is the marketing strategy used. Be the agent who comes to the table at a listing appointment that could show the future seller the lengths they go to to market a property. Your listing portfolio will grow and become an invaluable tool to show sellers the quality and standards you adhere to. Every customized marketing plan begins with stellar imaging.
Take a look at my real estate portfolios. Each job was done as if it was my own listing. The first rule I made in regards to photographing real estate – I would never turn in a photo I wouldn’t use myself.